Cinzano_GR_05.jpg

Cinzano

CINZANO

Cin Cin!

These boards were done for a very fun and artistic pitch for a 15 second spot for Cinzano - an Italian brand of vermouth. The brief was to create beautifully illustrated/painted frames which would match the style of the current poster. The frames had to depict a woman who was the life of the party, all due to her having a bottle of Cinzano, ultimately leading to her in the same pose as seen on the poster. While being a significant challenge to keep within their boundaries, it was a lot of fun to design. The process for the boards and eventually the entire project included numerous pencil sketches, scans, several reference photos, Photoshop, acrylics, charcoal, water colour, sheets upon sheets of paper with varying weights and textures, models, more models, and of course, lots of wine.